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  • Writer's pictureChristiana Kyriacou

Going Green: Why Sustainability and Green Energy Are Essential for Modern Businesses


A woman holding a the word green
Going Green

Sustainability and green energy have become increasingly important topics in the business world in recent years. With the rising threat of climate change and the increasing demand for sustainable products and services, businesses are under pressure to adopt more environmentally responsible practices. In this article, we will explore the importance of sustainability and green energy for businesses as a way of moving forward and catching this economic trend.


Why Sustainability and Green Energy Matter for Businesses

Sustainability and green energy are no longer just buzzwords, but essential components of a successful business strategy. Consumers are becoming more environmentally conscious and are demanding products and services that are produced sustainably and have a minimal impact on the environment. Businesses that fail to adapt to this trend risk losing customers to more sustainable competitors.

In addition, businesses that adopt sustainable practices can reduce their operating costs, improve their brand reputation, and attract top talent. Energy-efficient buildings, reduced waste, and sustainable supply chains can all contribute to significant cost savings. Customers are increasingly expecting businesses to be transparent about their environmental impact and are willing to pay a premium for products and services that are environmentally responsible.

Green energy is also an important component of sustainability. Renewable energy sources like solar, wind, and geothermal power are becoming increasingly affordable and accessible. Businesses that invest in green energy not only reduce their carbon footprint but can also benefit from long-term cost savings and a stable energy supply.


Moving Forward: Steps Businesses Can Take

To catch the economic trend of sustainability and green energy, businesses can take several steps:

  1. Conduct a sustainability audit: Businesses should conduct a comprehensive review of their operations to identify areas where they can reduce their environmental impact and increase sustainability. This can include reviewing energy usage, supply chain sustainability, waste reduction, and water conservation.

  2. Develop a sustainability strategy: Based on the results of the sustainability audit, businesses can develop a sustainability strategy that outlines specific goals and targets for reducing their environmental impact. This strategy should be aligned with the overall business strategy and should be regularly reviewed and updated.

  3. Invest in green energy: Businesses can consider investing in renewable energy sources like solar, wind, or geothermal power to reduce their reliance on fossil fuels and decrease their carbon footprint. This can include installing solar panels on buildings, purchasing renewable energy credits, or investing in community solar projects.

  4. Engage with suppliers and customers: Businesses should work with their suppliers and customers to encourage more sustainable practices. This can include selecting suppliers that prioritize sustainability, communicating sustainability goals to customers, and developing partnerships with other businesses that are committed to sustainability.


Solar Panel units and wind turbins photo
Green Practices for business

Case Studies from around the World:

There are many examples of international companies that have changed their environmental and sustainability practices to move forward with the trend towards more sustainable business practices. Here are a few examples:


  1. IKEA: The Swedish furniture company is making strides to reach its goal of operating on 100% renewable energy by 2030. The company has invested heavily in wind and solar energy. It owns 575 wind turbines, 20 solar parks, and 935,000 solar panels on the roofs of IKEA stores and warehouses. They have also adopted sustainable sourcing practices for their wood and cotton products.

  2. Unilever: The British-Dutch multinational consumer goods company has set ambitious sustainability goals, including investing in meaningful and decisive climate action and nature protection projects, such as landscape restoration, reforestation, carbon sequestration, wildlife protection and water preservation projects. They have also targeted reducing emissions ‘per consumer use’.Their GHG emissions per consumer use have been reduced by 19% since 2010 and by 5% since 2021. In 2022, their indirect consumer use emissions fell by 11% from 2021.

  3. Nestle: The Swiss multinational food and beverage company has reduced absolute GHG emissions year-on-year even as the company continues to grow. Their target is to reduce the GHG by 20% by 2050 and achieve Net zero GHG by 100% by 2050. They have also initiated projects that will sequester millions of tonnes of CO2e over their lifetimes through their Global Reforestation Program.

These are just a few examples of international companies that have made sustainability and environmental responsibility a priority in their business practices. By taking action to reduce their environmental impact and invest in sustainable practices, these companies are not only doing their part to protect the planet but are also securing a competitive advantage in a market where consumers are increasingly demanding sustainable products and services.


Sustainability and green energy are critical components of a successful business strategy in today's economic climate. Businesses that fail to adopt sustainable practices risk losing customers and falling behind their competitors. By investing in sustainability and green energy, businesses can not only reduce their environmental impact but can also benefit from cost savings, improved brand reputation, and competitive advantage. The time is now for businesses to catch the economic trend of sustainability and green energy and to take action to secure a more sustainable future for themselves and the planet.


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